Key Takeaway
This week’s guests are Nikki Campbell and Sophie Coote, who, in 2014, co-founded the contemporary womenswear brand SIR. after seeing a gap in the market for minimalist separates, intimates, and ready-to-wear (which make up the acronym SIR.!
Published September 25, 2026 · Category: Fashion
Overview
This week’s guests are Nikki Campbell and Sophie Coote, who, in 2014, co-founded the contemporary womenswear brand SIR. after seeing a gap in the market for minimalist separates, intimates, and ready-to-wear (which make up the acronym SIR.!)
Source
Originally published at www.vogue.com.
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Frequently Asked Questions
What is "The Scoop With Nikki Campbell and Sophie Coote: On SIR.’s First Solo Paris Showroom" about?+
This week’s guests are Nikki Campbell and Sophie Coote, who, in 2014, co-founded the contemporary womenswear brand SIR. after seeing a gap in the market for minimalist separates, intimates, and ready-to-wear (which make up the acronym SIR.!)
Who reported this story?+
This story was reported by Vogue.
